These five familiarity strategies are one reason why senior realtors in your brokerage—who have spent several years working in the same areas—find it easier to succeed. The time and effort they have invested in building familiarity in their territories have yielded significant rewards. By examining their approaches more closely, you will uncover five key strategies […]
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According to Jeb Blount, the author of *Fanatical Prospecting*, there are three key obstacles that hinder sales professionals from effectively prospecting. And I realize that these are the same obstacles also apply to real estate agents like us. The three challenges that hold us back from prospecting are procrastination, perfectionism, and analysis paralysis. Procrastination The […]
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Have you ever heard of the mindsets of fanatical prospectors realtors? I first encountered this concept in Ryan Serhant’s book and have also heard it from Barbara Corcoran. It is discussed in “Million Dollar Agents” by Phil Hollander and Dan Lok, as well as in “The Millionaire Real Estate Agent” by Gary Keller. After reading […]
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The number of real estate agents is increasing, creating a challenging environment for agents to survive, especially as inflation rises. Imagine this: in today’s economy, you need to earn at least $60,000 a year to maintain a decent living. Achieving this requires a gross income of approximately $250,000, which means closing at least 20 deals […]
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The first step in choosing the right seo keywords is deciding which keywords to optimize your site for. Keywords are what users type into the search box for their search query. Three primary criteria go into selecting the right seo keywords to optimize your website: Relevance, Volume and Difficulty. Relevance: One of the key factors […]
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What are the different types of business models, and how does this affect your marketing strategy? Your business model can vary significantly, so it is crucial to ensure that your digital strategy aligns with it. For instance, creating an aggressive e-commerce strategy for a relationship-based B2B business would not be appropriate. Similarly, relying solely on […]
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Paid and organic search can be effectively combined to enhance overall performance. Although these channels differ in many ways, there is much to learn from each that can be applied to the other. Let’s explore how each can benefit the other. Using an Organic Search Approach to Inform Paid Search Strategy Many companies begin with […]
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A website designer and a digital marketer have distinct roles in the online space, each focusing on different aspects of building and promoting an online presence. Below are the difference between the website designer vs. digital marketer A website designer is a professional who specializes in creating and maintaining websites. Their primary focus is on […]
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A digital marketer is a professional who utilizes various online channels and strategies to promote products, services, or brands to reach and engage with target audiences. The role encompasses a broad range of activities aimed at increasing visibility, driving traffic, and converting leads into customers. Here are some key aspects of a digital marketer’s role: […]
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How Websites Can Generate Leads for Realtors? When it comes to real estate marketing, many real estate agents have been misled by marketing agencies promising leads through attractive websites. After investing in these services, agents often feel frustrated because they don’t see any actual leads. The website may look beautiful, but it essentially becomes just […]
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