woman who is very surprise about the percentage of people using internet when they buying a house

Do you believe that real estate agent websites play a vital role in an agent’s success?

According to NAR, 51% of home buyers search the Internet, and 29% through agents. If you build your marketing foundation in these areas, you will likely have a winning real estate marketing strategy.

The Newswire says 160,000 licensed real estate agents across Canada are on 72 boards. If you are a realtor today in Canada, do you even know how to survive in this competitive market?

Most Real Estate Agents think that once they have their license, life will be a bed of roses until they experience the actual life of a realtor. Then, after spending thousands of dollars on their course plus hundreds more on their examination with the hope of earning more, they end up bankrupt.

Why did these things happen? Because there is a need for more knowledge about marketing. Having real estate agent websites is one key. According to Barbara Corcoran, “An agent who has no idea about marketing will lose.”

Twenty years ago, outbound marketing still worked; however, since the Internet arrived, inbound marketing has been the most popular strategy used by big companies. Chasing prospects is dead; companies today would instead create content and position themselves as experts. That’s why vlogs, blogs, reels and other social media work. 

But how can these things be applied to realtors?

Simple: Build real estate agent websites that showcase your authenticity, services and story.

A website with the right content is one of the most powerful tools to grow your business. It is like your arsenal. All the things you want to share and show to your area should be found here.

In that way, when they visit your website, they can assume and feel that they know you when they find that you have some resources prepared for their needs.

To help you convince yourself that a website will answer your marketing problems, I prepared 10 Reasons why you need a real estate agent website to be successful.

Real estate agent websites will strengthen your online presence.

Nowadays, whenever people see your sign or even direct marketing, they do not respond by calling but by searching your name online. Most house hunters also trust the Internet as an excellent resource for finding someone to help them buy or sell their home. When you have no solid online presence, you already lose.

Showcase Listings:

Your website allows you to showcase your listings, and chances are that people who do shopping will ask for information about the property directly from you, unlike brokerage websites, which have control over their data.

Real Estate Agent Website Established you Branding

When you have your website, you can be who you are. There is no limitation to showcasing your identity, services and expertise. You can establish a more vital message and image without competing with other agents.

Contact and Inquiry Management

One advantage of having your website is that any leads are yours. Anyone who inquires will be captured as your lead.


Market Exposure

In Nova Scotia alone, there are 1900 licensed realtors. This data powerfully shows that competition is very high. As a realtor, you should have your own winning strategy to stand out. Build your website; this idea guarantees your maximum market exposure. It’s enough for following the old-school of door-knocking and newsletter distribution; your prospects are on their phones!

Real Estate Agent Websites give you more Credibility

A well-designed website adds credibility to your business, demonstrating professionalism and a commitment to providing valuable information to clients.

Blog and Resources

You can use your website to share industry insights, market trends, and valuable resources, positioning yourself as experts in the field.

Client Testimonials

Including client testimonials on the website can build trust and credibility, influencing potential clients in their decision-making process.

Real Estate Agent website build you Local SEO

Optimizing the website for local search engines improves the chances of appearing in relevant searches for real estate services in a specific area.

Mobile Accessibility

With an increasing number of users accessing the Internet via mobile devices, having a mobile-friendly website ensures accessibility and a positive user experience for a broader audience

If you look forward to being a successful real estate agent in your area, you should invest in your marketing.

You need to make a list of your goals, then do research for an agency that will fit your needs.

However, if you need help figuring out where to start, Meredith Marketing Solutions is here.

We offer customized services, from branding to websites and SEO. We ensure that these tools reflect one line of your story, ensuring that your audience understands your goal and offered services.

Please book an appointment now. When you purchase one of our real estate agent websites services, you will receive FREE branding services worth $499.

10 advantages of having a real estate agent websites

Leave a Reply

Your email address will not be published. Required fields are marked *